8 February 2012

Find the Perfect Fit Jeans

Picking the perfect pair of jeans can be quite daunting as a great pair of jeans can elevate an outfit from drab to fab and a person from woe to wow. Why, then, is it such a challenge for people, especially women, to find flattering jeans?

Perfect Fit Jeans

Perfect Fit Jeans

In a recent South African survey Forty five percent of all respondents agreed with the statement ‘I find it very difficult to find a pair of jeans that fits perfectly’. People who have the hardest time are Serbians (59%), Americans (57%) and Canadians (53%). South Africans are in line with the global average of 45%.

Not surprisingly, more women (55%) than men (37%) reported difficulties in getting a perfect fit. This may be because women have higher expectations of how jeans should make them look and, potentially, lower self-esteem.

Skattie says; “The perfect pair of jeans ought to be a bit like a great bra. (Sorry, boys. But really, trust us.)

It must fit perfectly, yet not feel restrictive. It must be comfortable. It must magically hide or at least diminish your worst assets while simultaneously enhancing your best (or non-existent). It must be flattering (read: make especially female wearers look as long-legged and thin as possible). Surely that’s not too much to ask, is it?”

Just plain weird:

  • Around two thirds of all American women have kept a pair of jeans that are too small for them in the hope that one day they will fit again.
  • Of all women, Koreans have the easiest time buying jeans with 52% disagreeing with thestatement ‘I find it very difficult to buy a pair of jeans that fits perfectly’. Of men, Brazilians have the fewest hassles (67% disagree with the statement).
  • When it comes to jeans, it seems one pair is not enough for most of our respondents. Across the nine markets surveyed, 31% of people own three or four pairs of jeans and another 29% own from five to 10 pairs.
  • Globally, 44% of people expect to pay less than US$40 for a pair of jeans and this is not just confined to lower income countries. 76% of US respondents selected US$1-40 as the most they would pay – making Americans by far the lowest spenders for denim.
  • Value appears to be the highest determinant of purchase when it comes to jeans with 39% of all respondents choosing ‘They are good quality and will last a long time’ and the most important decision making factor.
  • Thirty six percent of South Africans own between five to ten pairs of jeans.

So, how do you find a perfect pair of jeans to fit you?

You could ride around from shop to shop or employ a personal shopper.

Personal Shopper Jeans

Personal Shopper Jeans

OR, you could pay $5.00 to get Perfect Jeans via an online personalised service.

After 12,500 jeans tests the perfect jeans fit problem has been solved.

Blair has been fitting jeans on women for over 25 years. She quickly saw that women are many different shapes. Some have big thighs, flat butts, tummy problems, you know what I mean.

It took Blair two years to finally solve the jeans fit problem. In under 3 minutes you can now match your shape to all the hundreds and thousands of jeans styles available.

Time Magazine rated Blair’s personal service web site as one of their ten best web sites. ABC, Fox and others have tested the service. The New York Times, Oprah Magazine, Elle, In Style and many others have all tried and loved Blair’s “shape matching” system.

You could spend hours driving to malls searching for jeans. You could spend endless time and money returning jeans that don’t fit. Blair’s personalized service is yours to trial for just $5. There are no hidden costs.